Category Archives: KELLYANN ZUZULO

So You Want To Be A Bestselling Author? Part 16: Social Media Beyond the Cat Pictures

Rachel-Thompson1-225x300Rachel Thompson is a branding and marketing consultant for authors, a sexual abuse survivor and advocate, and a kick-ass redhead.

Rachel runs Bad Redhead Media, a company that helps authors with social media, marketing, and branding. Rachel is also a multi-published award winning and bestselling author. Her books include the following:  A Walk In The Snark humourous essays about women and motherhood/work/relationships; The Mancode Exposed witty essays about men, women, sex, and chocolate; Broken Pieces poignant and compelling essays about her experiences as a survivor of childhood sexual abuse. She Social-Media-Bootcamp-Startis also one of the contributors to Self-Publishers Monthly. And she offers a social media bootcamp for authors.

Wow! Rachel Thompson is definitely a kick-ass redhead! She joins us today to share her insight and wisdom about the importance book marketing for authors.

Tell us about your background and how you got into the business of helping authors market their books?

Broken-Pieces-paperback-1I started out in marketing and sales back in 1987 (in soul-sucking Big Pharma, mostly recovered now thanks). I quit in 2004 to focus on family and start my writing career, which really took off in 2009 with blogging. I self-published my first two (humor) books in 2011, my third book of creative nonfiction/poetry Broken Pieces in late 2012, and am very close to releasing Broken Places (I’m now with hybrid publisher, Booktrope). I’m also working on a social media book for authors.

I found that applying my marketing and sales experiences to marketing and selling books fairly easy, and as a working mother, social media and digital marketing is a great way to build relationships and target readers. Utilizing my skills as a marketer and an author, I started my business, BadRedheadMedia in 2011, and most recently more affordable group sessions at Author Social Media Boot Camp. I focus strictly on social media, branding, and marketing authors, either doing their social media for them or teaching them how to do it.

Many authors just want to write their books and let amazon or their publishers take care of the rest – what do you say to that?

It’s a nice dream, but not reality at all. I have clients who are traditionally published by the Big Five and they are still doing all their own marketing. With advances in tech, readers expect to be able to connect with their favorite authors on Twitter or at the very least, Facebook.

And it’s not just about blasting book links — social media is social! This doesn’t just mean chatting about your cat. Provide great content (articles, quotes, pictures of said cat, or whatever interests you), branding yourself so readers think of you when they see something. It’s about creating expectations.

badredhead2-5-300x134You work with authors one-on-one to help them maximize their social media and sell books. What are some of the key things that you do to help authors become more savvy about social media?

As I mentioned above, branding isn’t some silly buzzword, it’s the foundation of everything you will do as an author. What interests you, what are you an expert in, what are you passionate about? This can have nothing to do with your book (though it usually does). Pick four or five topics that you find interesting and write about those (tweets, blog posts, pictures, quotes). This is you being authentic, not a automaton sharing ‘buy my book!’ links repeatedly which is ineffective at best and will get you blocked and reported for spam at worst.

For me, I experienced childhood sexual abuse, so I write about that openly in Broken Pieces. As a result of sharing my experiences so openly, I’ve created a survivor community on Facebook, a chat on Twitter (#SexAbuseChat every Tuesday 6pm PST that’s open to any survivor), an anthology (the #NoMoreShame Project), and more. And that’s just ONE topic!

This branding is very different than what I share on BadRedheadMedia, which is my business. There I share social media, marketing, and branding information.

Can being really good at social media translate into really good book sales?

Good question. Yes and no. LOL. There’s no one magic bullet. I have a list of about twenty things authors need to do to be successful, starting with a great book (professionally edited, designed, proofed, etc), along with multiple marketing activities that I share here in this article Tough Love for Authors.

Certainly developing a social media presence and personality helps an author it’s publicity, SEO, and interaction all rolled into one.

Some authors have social media accounts but no website. Do you think websites are necessary or do you think that being on facebook, amazon, and goodreads is enough?

I absolutely believe you must have a website! You also need to purchase your domain (it’s usually about $10). Think of it this way: your website is your home, a home you own. You decorate how you want, throw parties, invite people over for conversations. This is where you get to be you and it’s yours.

If you only have social media accounts, you are renting space that could, at any time, be taken away or shut down for repairs. Not only that, but you are subject to someone else’s rules and whims (aka, algorithms), and believe me, those change frequently.

One or the other isn’t really an option, either. It all works together.

When you look at the bestselling authors out there – aside from writing great books – what do they do well?

Most are ‘out there’ — interactive, authentic, approachable. Some are controversial, and that’s fine, too. Nobody said we have to be watered-down and palatable to all. They are well-branded, they know and trust their voice. We are no different — we need to trust ourselves, too. We are fascinated by story, as a culture. Famous authors are (usually) great storytellers.

There are sooooo many authors out there selling their books. How can Jane Doe Author stand out amongst all the rest?

Focus on your topics, and connecting with readers.

Each of us has unique experiences and we’ve got something to say. Not everyone is an amazing writer, but we all have stories to share. Being authentic and sharing those universal truths connect us. Don’t be afraid to be real!

What do you love to read? Who are some of your favourite authors?

I love paranormal — not your ‘vampire’ kind of stuff, but more the traditional ‘slightly south of normal’ kind of para. I’m a sucker for a good time-travel story. The Time-Traveler’s Wife is still one of my all-time favorite books. Anne Rice (The Witching Hour is great). I’m reading Deborah Harkness’ All Souls’ Trilogy now (which does have a non-sparkly, non-annoying vampire and a witch).

John Irving, Pat Conroy are literary fiction favorites. Hemingway, Wolff, Sexton, Dylan Thomas — a lot of the classic twentieth century poets.

Thank you Rachel Thompson for joining us today.

Connect with Rachel on her facebook page for bad redhead media, on twitter and on her bad redhead media website.

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Filed under Best-selling authors, Bestselling Authors, KELLYANN ZUZULO, So You Want To Be A Bestselling Author?, Social Media Networking for authors

THE GENIE SMOLDERS by KELLYANN ZUZULO (paranormal romance)

GenieSmolders_coverFRIDAY’S FANTASTIC FIND is the paranormal romance THE GENIE SMOLDERS by KELLYANN ZUZULO

They were destined to love forever and fight evil together . . .

GET IT AT THE FOLLOWING LOCATIONS: $3.99
All Romance https://www.allromanceebooks.com/product-thegeniesmolders-1225902-143.html

Amazon http://www.amazon.com/Genie-Smolders-Zubis-Chronicles-ebook/dp/B00DQH0GWG/ref=sr_1_1?ie=UTF8&qid=1372860734&sr=8-1&keywords=The+Genie+Smolders

Apple iBooks https://itunes.apple.com/us/book/the-genie-smolders/id671199315?mt=11

Barnes & Noble http://www.barnesandnoble.com/w/the-genie-smolders-kellyann-zuzulo/1116058566?ean=2940044622487

Diesel eBookstore http://www.diesel-ebooks.com/item/SW00000332064/Zuzulo-Kellyann-The-Genie-Smolders/1.html

Kobo Books http://store.kobobooks.com/en-us/books/the-genie-smolders/kcbXl4HoQE2IRX9PQqiIMQ?MixID=kcbXl4HoQE2IRX9PQqiIMQ&PageNumber=1

Smashwords http://www.smashwords.com/books/view/138050

PUBLISHER: Boroughs Publishing Group http://boroughspublishinggroup.com/authors/kellyann-zuzulo

SYNOPSIS:
Zubis. A jinni. A creature of fire. A lover who touched Bethany’s body and soul like no man ever could. He swore to love her forever, but betrayal and ancient promises tore them apart. Bethany escapes with their child. When their baby is snatched, Bethany will reunite with Zubis in a storm of heady desire and deadly intrigue. Together, they reignite a smoldering love that has the power to set two worlds on fire.

AUTHOR BIO:
Kellyann Zuzulo writes romance and young adult fiction. She is the author of the series, 101 Nights, as well as the novel The Genie Ignites, which was a finalist in the Abalone Awards, which recognizes “outstanding ethno-cultural romance.” The Genie Smolders was released in July 2013. Seven Souls A Leaping, an anthology to which she contributed the story Star Light, Blood Bright was selected by Joyfully Reviewed as one of the best of 2011. Kellyann is a member of the Romance Writers of America, International Thriller Writers, Backspace Writers Group, and a regular contributor to The Pop Culture Divas blog. A former journalist, Kellyann lives on the East Coast with her husband, three children, and two terriers.

CONNECT WITH KELLYANN ONLINE:
Facebook https://www.facebook.com/pages/Author-Kellyann-Zuzulo/257001871009941?ref=h
LinkedIn http://www.linkedin.com/in/KFZuzulo
Twitter: http://www.twitter.com/KFZuzulo
Google+ http://https://plus.google.com/u/0/114914435596571763380/about
Instagram http://www.instagram.com/geniewriter

WEB SITE LINK kfzuzulo.com
BLOG LINK kfzuzulo.com

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Filed under KELLYANN ZUZULO, PARANORMAL, PARANORMAL ROMANCE, ROMANCE AUTHOR, ROMANCE FICTION, ROMANCE NOVEL, ROMANCE NOVELS, ROMANTIC FICTION, SENSUALITY

THE GENIE SMOLDERS by KELLYANN ZUZULO (paranormal romance)

GenieSmolders_coverTUESDAY’S REVOLVING BOOK is the paranormal romance THE GENIE SMOLDERS by KELLYANN ZUZULO

They were destined to love for all time . . .

GET IT AT THE FOLLOWING LOCATIONS: $3.99
All Romance https://www.allromanceebooks.com/product-thegeniesmolders-1225902-143.html

Amazon http://www.amazon.com/Genie-Smolders-Zubis-Chronicles-ebook/dp/B00DQH0GWG/ref=sr_1_1?ie=UTF8&qid=1372860734&sr=8-1&keywords=The+Genie+Smolders

Apple iBooks https://itunes.apple.com/us/book/the-genie-smolders/id671199315?mt=11

Barnes & Noble http://www.barnesandnoble.com/w/the-genie-smolders-kellyann-zuzulo/1116058566?ean=2940044622487

Diesel eBookstore http://www.diesel-ebooks.com/item/SW00000332064/Zuzulo-Kellyann-The-Genie-Smolders/1.html

Kobo Books http://store.kobobooks.com/en-us/books/the-genie-smolders/kcbXl4HoQE2IRX9PQqiIMQ?MixID=kcbXl4HoQE2IRX9PQqiIMQ&PageNumber=1

Smashwords http://www.smashwords.com/books/view/138050

PUBLISHER: Boroughs Publishing Group http://boroughspublishinggroup.com/authors/kellyann-zuzulo

SYNOPSIS:
Zubis. A jinni. A creature of fire. A lover who touched Bethany’s body and soul like no man ever could. He swore to love her forever, but betrayal and ancient promises tore them apart. Bethany escapes with their child. When their baby is snatched, Bethany will reunite with Zubis in a storm of heady desire and deadly intrigue. Together, they reignite a smoldering love that has the power to set two worlds on fire.

AUTHOR BIO:
Kellyann Zuzulo writes romance and young adult fiction. She is the author of the series, 101 Nights, as well as the novel The Genie Ignites, which was a finalist in the Abalone Awards, which recognizes “outstanding ethno-cultural romance.” The Genie Smolders was released in July 2013. Seven Souls A Leaping, an anthology to which she contributed the story Star Light, Blood Bright was selected by Joyfully Reviewed as one of the best of 2011. Kellyann is a member of the Romance Writers of America, International Thriller Writers, Backspace Writers Group, and a regular contributor to The Pop Culture Divas blog. A former journalist, Kellyann lives on the East Coast with her husband, three children, and two terriers.

CONNECT WITH KELLYANN ONLINE:
Facebook https://www.facebook.com/pages/Author-Kellyann-Zuzulo/257001871009941?ref=h
LinkedIn http://www.linkedin.com/in/KFZuzulo
Twitter: http://www.twitter.com/KFZuzulo
Google+ http://https://plus.google.com/u/0/114914435596571763380/about
Instagram http://www.instagram.com/geniewriter

WEB SITE LINK kfzuzulo.com
BLOG LINK kfzuzulo.com

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Filed under KELLYANN ZUZULO, PARANORMAL, PARANORMAL ROMANCE, ROMANCE NOVEL, ROMANCE NOVELS, ROMANTIC FICTION, SENSUALITY, SEXUAL CONTENT, SUPERNATURAL, SUPERNATURAL ROMANCE

THE GENIE SMOLDERS by KELLYANN ZUZULO (paranormal romance)

GenieSmolders_coverFriday’s Fantastic Find is the paranormal romance THE GENIE SMOLDERS by KELLYANN ZUZULO

They were destined to love for all time . . .

GET IT AT THE FOLLOWING LOCATIONS: $3.99
All Romance https://www.allromanceebooks.com/product-thegeniesmolders-1225902-143.html

Amazon http://www.amazon.com/Genie-Smolders-Zubis-Chronicles-ebook/dp/B00DQH0GWG/ref=sr_1_1?ie=UTF8&qid=1372860734&sr=8-1&keywords=The+Genie+Smolders

Apple iBooks https://itunes.apple.com/us/book/the-genie-smolders/id671199315?mt=11

Barnes & Noble http://www.barnesandnoble.com/w/the-genie-smolders-kellyann-zuzulo/1116058566?ean=2940044622487

Diesel eBookstore http://www.diesel-ebooks.com/item/SW00000332064/Zuzulo-Kellyann-The-Genie-Smolders/1.html

Kobo Books http://store.kobobooks.com/en-us/books/the-genie-smolders/kcbXl4HoQE2IRX9PQqiIMQ?MixID=kcbXl4HoQE2IRX9PQqiIMQ&PageNumber=1

Smashwords http://www.smashwords.com/books/view/138050

PUBLISHER: Boroughs Publishing Group http://boroughspublishinggroup.com/authors/kellyann-zuzulo

SYNOPSIS:
Zubis. A jinni. A creature of fire. A lover who touched Bethany’s body and soul like no man ever could. He swore to love her forever, but betrayal and ancient promises tore them apart. Bethany escapes with their child. When their baby is snatched, Bethany will reunite with Zubis in a storm of heady desire and deadly intrigue. Together, they reignite a smoldering love that has the power to set two worlds on fire.

AUTHOR BIO:
Kellyann Zuzulo writes romance and young adult fiction. She is the author of the series, 101 Nights, as well as the novel The Genie Ignites, which was a finalist in the Abalone Awards, which recognizes “outstanding ethno-cultural romance.” The Genie Smolders was released in July 2013. Seven Souls A Leaping, an anthology to which she contributed the story Star Light, Blood Bright was selected by Joyfully Reviewed as one of the best of 2011. Kellyann is a member of the Romance Writers of America, International Thriller Writers, Backspace Writers Group, and a regular contributor to The Pop Culture Divas blog. A former journalist, Kellyann lives on the East Coast with her husband, three children, and two terriers.

CONNECT WITH KELLYANN ONLINE:
Facebook https://www.facebook.com/pages/Author-Kellyann-Zuzulo/257001871009941?ref=h
LinkedIn http://www.linkedin.com/in/KFZuzulo
Twitter: http://www.twitter.com/KFZuzulo
Google+ http://https://plus.google.com/u/0/114914435596571763380/about
Instagram http://www.instagram.com/geniewriter

WEB SITE LINK kfzuzulo.com
BLOG LINK kfzuzulo.com

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Filed under KELLYANN ZUZULO, LOVE, LOVE STORY, PARANORMAL, PARANORMAL ROMANCE, ROMANCE AUTHOR, ROMANCE FICTION, ROMANCE NOVEL, ROMANCE NOVELS, ROMANTIC FICTION, SENSUALITY, SUPERNATURAL ROMANCE

THE GENIE IGNITES by KELLYANN ZUZULO (paranormal romance)

Friday’s Revolving Book is the paranormal romance THE GENIE IGNITES by KELLYANN ZUZULO

PUBLISHER:
Boroughs Publishing Group http://tinyurl.com/8k2qgd4

BUY IT ONLINE:

Amazon: http://tinyurl.com/72ga4da
All Romance Ebooks: http://tinyurl.com/77w2842
Apple iBooks: http://tinyurl.com/7hfbeeg
Barnes & Noble: http://tinyurl.com/7sn8mfn
Diesel eBookstore: http://tinyurl.com/6smywqb
Smashwords: http://tinyurl.com/7h9unqe SYNOPSIS:
Love can last forever. But Bethany O’Brien needs to be convinced, especially because the man of her dreams is a jinni. Zubis was born of fire nearly 4,000 years ago and shared a searing affair with Bethany when she was a priestess in King Solomon’s temple. He remains captive in the 21st century only until a final wish is made and he loses Bethany forever. He has little time to remind her of the love they shared. Can she trust him? Is their lost love the piece that has been missing from her life? She will travel across three continents into glamorous worlds, confronting magic and mystery, seduction and devotion in order to learn the truth. Along the way, Bethany and Zubis will reignite the flames of passion that once bound them one to the other. READ AN EXCERPT:
http://tinyurl.com/8k2qgd4 REVIEWS:
Amazon Customer Reviews: http://tinyurl.com/9vlx66g

“Kellyann Zuzulo brings the magic! Her knowledge of Middle Eastern & jinn legend combined with her flair for writing engaging fiction with deep character relationships come together to create a great read. Get it while you can!”

“This unique story keeps you engaged from start to finish! I’m looking forward to reading the next book in the series.”

AUTHOR BIO:
A former journalist, Kellyann Zuzulo is a published author of romances that delve into the world of the jinn. Her most recent novel is The Genie Ignites from Boroughs Publishing Group. The second book in The Zubis Chronicles series is The Genie Smolders and will be released later in 2012. Kellyann lives in Pennsylvania with her husband, three children and two tiny terriers. Visit her website at http://www.kfzuzulo.com

CONNECT WITH KELLYANN ONLINE:

Website: http://www.kfzuzulo.com/
Blog: http://www.kfzuzulo.com/blog
Facebook: http://www.facebook.com/kfzuzulo
Twitter: http://www.twitter.com/kfzuzulo
Linked In: http://www.linkedin.com/in/kfzuzulo
Google Plus: https://plus.google.com/114914435596571763380/posts

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Filed under ADVENTURE, FICTION, KELLYANN ZUZULO, LOVE, LOVE STORY, PARANORMAL, PARANORMAL ROMANCE, ROMANCE FICTION, ROMANCE NOVEL, ROMANCE NOVELS, SEXY, SUPERNATURAL, SUPERNATURAL ROMANCE