Tag Archives: book promotion

So You Want To Be A Bestselling Author? Part 6 (Q and A with bestseller Cathryn Fox)

cathrynfoxCathryn Fox is a New York Times and USA Today bestselling author. She writes sexy contemporary romance, erotica, and hot paranormal romance. New York Times bestselling author Lori Foster describes Cathryn’s books as, “sizzling, irresistible and wonderful”. USA Today bestselling author Julianne MacLean calls Cathryn, “The next Queen of Steamy Romance.” National bestselling author Sylvia Day says, “A Cathryn Fox book is a must-read great escape!” 

Cathryn is our guest today and she’s got a lot to say about what it takes to be a bestselling author!

What do you love about being an author?

I honestly love being able to write down the stories that are in my head.  I also love the flexibility of my job. I was able to be home with the kids when they were young, and my husband is a shift worker, so if he’s off during the week, I can take a day off and just make up for it on the weekend.

Tell us the backstory of how you hit the bestseller lists – for which book (s)?

tornbetweentwobrothers_lgI’ve been on the USA Today list three times, and New York Times Twice, and let me say, the second and third times are just as exciting as the first. My book, Torn Between Two Brothers was in the Love in Disguise boxed set and hit USA Today. Yours To Take, was in Unraveled and hit USA Today AND New York times, and in July, Torn Between Two Brothers hit both lists in the Spice Boxed set. yourstotake_lg

How long have you been writing and how long did it take you to get on a bestseller list?

pleasurecontrol_mmI’ve been writing full time since 2000.  I hit my first big bestsellers list last year with my Pleasure Games Trilogy, a special three-book bundle for Costco and Walmart! I hit The Globe and Mail top ten!

How much time do you spend on social media every day? And what are some of the things that you do on your social media sites to engage with readers and fans?

histroubleintallulah_lgI am on facebook and twitter everyday. I would say for about an hour. In an effort to engage readers, I post pictures of numerous things, such as the deer who are currently eating all my fruit trees, the fire pit we just put in, the sailboat in the harbor near the boardwalk I walk in the evenings. I think readers want to hear about the ‘authors’ not just the books. I also recently started FOXY FICTION, it’s a facebook street team where I give sneak peaks, share excerpts, deleted scenes and will soon hold a contest where the reader can get THEIR name in my book. I’m seeking new members, so if any of your readers out there are interested in hanging out with me, please come by!

What if an author is starting out in social media – on facebook and twitter etc…or what if they haven’t gotten much buzz – what are some things an author can do to create a buzz or get more followers?

There are many facebook groups that host promotional parties. Definitely try to get involved. It’s great for exposure, especially when it’s a multi-author party. During your time slot offer incentives, perhaps a draw for a free ebook, to all those who liked your facebook author page, joined your street team, or newsletter. Other facebook places offer page takeovers and this way you get a chance to interact with their readers. I will be taking part in the Twin Sisters Rockin Book Reviews page takeover on the 18th of August 7-9 Eastern. If anyone out there is interested to see how it’s run, please stop by.

Based on your own experience, do you think it’s a good idea for an author to invest in his or her own promotional and marketing budget? If so – what are some of the important things that an author should consider?
 
crashingdown_lgMarketing is so important today, especially if you are indie publishing. Without a publishing house behind you, everything is left in the author’s hands. What good is it to write a book, put it out there, only for no one to know about it?  It doesn’t always have to be expensive. (especially since most things can be done digitally today!) You can reach out to goodreads reviewers and give them an advanced copy of your book to generate early reviews. You can ask friends to tweet or post on facebook for you. You can also purchase some fairly inexpensive ad space at places like Storyfinds, Ereadernews Today, Digital Book Today, Kindle Fire Department, Romance Reads, Fresh Fiction.  If you have a higher budget you can reach out to marketing and public relations specialists like InkslingerPR.  

Do you do brick and mortar book tours? If so, do you arrange them on your own or do you go through your publisher or an agency? Why are book tours still important in today’s huge e-book market?

I have done a few locally that were arranged on my own. I think it’s important to get out there and make that face-face connection with readers. During a tour you can also sell your book digitally, so it doesn’t matter if the reader likes print book or ebook, they can still walk away with your shiny new book.
 
Do you do online book tours? If so, do you go through agencies or arrange them on your own? What do you like about online book tours?

I’ve done online blog tours and they were arranged by both me, for my indie books, and my publisher for my traditional books. Goddess Fish is who I used. I enjoy it because I can do either, questions and answers, or write a blog post on a topic of my choice. My work/name gets put in front of many, many readers.

What do you think it takes to become a bestselling author?

knockingondemonsdoor_lgHard work, dedication, drive, ambition, knowledge of the industry, and a little bit of luck! It also takes a good book, good cover and a great support group behind the scenes who is willing to read and reread that book until it’s perfect!

A great writer or a good book doesn’t necessarily translate to hitting a bestseller list. What do you think the bestselling authors do differently than authors who don’t sell as well?

You are right. I’ve read lots of excellent books that have not hit bestseller lists. I think bestsellers study the market, are always evaluating the changes in the industry and are willing to change with it. I also believe they are prepared to try new things, even at the risk of failing.

Thank you for stopping by!

Thank you for having me!

You can connect with Cathryn Fox online at her web site and on facebook and twitter.

Follow Lachesis Publishing on twitter and like our facebook page.

Advertisements

1 Comment

Filed under Best-selling authors, Bestselling Authors, LOVE STORY, PARANORMAL, PARANORMAL ROMANCE, ROMANCE AUTHOR, romance authors, romance books, ROMANCE FICTION, ROMANCE NOVEL, ROMANCE NOVELS, SENSUALITY, SEX, SEXUAL CONTENT, SEXY

So You Want to Be a Bestselling Author? Part 5: Postcards From The Edge

?????????????????????????????????We had a great response to last Wednesday’s post featuring the talented graphic artist Sharlene Martin Moore. Sharlene creates gorgeous online “postcards” for authors to use to promote their books, contests, book signings etc… She designs postcards for some of the biggest names in the biz including Eloisa James and Susan Elizabeth Phillips. We heard from several authors who are going to contact Sharlene to get some postcards made – which is awesome! A few of you already have! Dragons-Fall-Card2David Lee Summers got in touch with Sharlene and ordered a postcard for his dark vampire novel Dragon’s Fall: Rise of the Scarlet OrderSharlene came up with two killer designs.

And some of you have been inspired to create your own postcards as well. Alexis D. Craig 10580012_869776593034942_4249028469916398592_n-1created a hot and sexy postcard for her romantic suspense Give Me Shelter. And guess what? Alexis has been getting great buzz on social media. Here’s the postcard Alexis created:

As you can see, postcards are a great way to engage with fans and readers. And people love to reblog them! Think of them as movie billboards – the kind you see when you’re driving. You really take notice and you want to find out more. That’s what these online postcards do. That’s the impact they have.

Make a statement with your books – both new releases and older titles will benefit from online postcards.

Until next week – keep promoting! 🙂

Like our Lachesis Publishing page on facebook.
Follow us on twitter.

100_4277Joanna D’Angelo is Editor in Chief at Lachesis Publishing Inc. She loves Cinnamon Dolce Lattes, and social media networking.

 

 

Leave a comment

Filed under Best-selling authors, Bestselling Authors, Book Promotion

So You Want To Be A Bestselling Author? – Part 4: Promoting your books in a creative way

Eloisa James - Three Weeks With Lady X

Eloisa James – Three Weeks With Lady X

Welcome to Part 4 of our ongoing series focusing on how to become a bestselling author. Today we feature an interview with Sharlene Martin Moore. Sharlene is a creator/designer of online postcards. Her cards are used by some of the most successful authors in the biz to promote their books on various social media networking sites as well as on on their own websites and blogs.

Susan Elizabeth Phillips - Heroes Are My Weakness

Susan Elizabeth Phillips – Heroes Are My Weakness

Her cards a.k.a. image memes, are an example of what creates a buzz online. When an author wants to promote his/her book they turn to  Sharlene to get the right tone and look that will convey the spirit of their book. Whatever you want to call them – graphic image cards, online postcards or graphic memes – they are attention grabbing and they have the ability to create a stir among readers and fans. Whether you want to announce a special sale, or a contest you are running, or to grab attention before an upcoming release – Sharlene will get it done. She is one of the dynamic people working behind the scenes, helping authors become bestsellers! 

Beatriz Williams - The Secret Life of Violet Grant

Beatriz Williams – The Secret Life of Violet Grant

What do you do for authors?

I create graphic image cards for authors to use on Facebook, Pinterest, Tumblr and Twitter.

Who are some of the authors you’ve worked with and books you’ve done postcards for?

Eloisa James, Linda Francis Lee, Lauren Willig, Susan Elizabeth Phillips, Beatriz Williams, Jennifer McQuiston, Katharine Ashe, Kate Noble, Sara Jane Stone, Cathy Maxwell, Terri Osburn, Emily Greenwood and Cat Devon. I just started working with Ella Quinn and Jill Shalvis which is exciting.

Cat Devon - Paranormal Romance Author

Cat Devon – Paranormal Romance Author

Do you have a lot of repeat clients?

Yes, I do have a lot of repeat clients which makes me very happy.

Tell us about your background – how did you get started as a postcard designer?

Eloisa James - sentiment card (to interact with readers and fans)

Eloisa James – sentiment card (to interact with readers and fans)

I am a former elementary school teacher with a great love for arts and crafts. I loved glitter as a child and making attractive bulletin boards for my classroom as a teacher. Eloisa James is responsible for my start. I shared a couple of cards I had made with her, she liked them and off I went. As she shared cards on her Facebook page, other authors asked her who was doing them and she sent them to me. I owe her so much and I am honored to work with her and her assistant Kim Castillo.

What do you charge for a post card and how often can an author post it and where? Can they post it forever or is there a time limit? Can other people (i.e. fans/readers) repost it online?

collage featuring postcards for various auuthors

collage featuring postcards for various authors

I charge $5 per card or you can get 6 cards for $25. The author can post the card as many times as they want on any online medium such as Facebook, Tumblr and Pinterest. Some authors share them on their blogs and use them on Twitter. There is no time limit on the cards. I love for others  to repost them and I know the authors love it too. 

How do you put a postcard together? What kinds of quotes and images do you look for?

It begins with a background, then either a quote or author blurb, possibly a review. I work to create an image that will convey artistically the message the author wants to share.

Lauren Willig - The Mark of the Midnight Manzanilla

Lauren Willig – The Mark of the Midnight Manzanilla

Can an author provide you with the image and the quote?

Definitely, some pick the quotes they want on the card and some ask me to find quotes from their book. Also some want the book cover on each card.

In your experience, how popular and successful are online or social networking postcards and why?

I think graphic cards or memes are very popular. I feel they are successful because a graphic image catches your attention much like billboards do. Images are the most shared and talked about posts on Facebook.

Are you open to doing cards for authors who write horror, suspense, or mysteries?

I am open to other genres as long as the material is not offensive to me.

Eloisa James - Paris in Love

Eloisa James – Paris in Love

Why do authors keep coming back to you again and again?

I have priced my product to be affordable even by new authors on a limited budget. The cards allow them to share snippets from new books, announce a new cover, and share the word about a limited time sale and so much more. They are pretty and everyone likes pretty. Social media moves so quickly, especially on Facebook, my cards allow authors to share something that will get attention.

What do you love the most about creating these images?

I love being able to create something that someone I admire likes. It is very rewarding to see my cards on the Facebook pages of authors I have admired and read for years. 

LFL12Connect with Sharlene Martin Moore via facebook, on her web site and on twitter.

Follow Lachesis Publishing on twitter and like our facebook page.


 

 

 

4 Comments

Filed under Best-selling authors, Bestselling Authors, Book Promotion, Lachesis Publishing, Promoting Your Books, Social Media Networking for authors